About Us

We are a family friendly Salon located in the heart of the West End theatre district of Allentown, Pa.  Read on to learn about our Stylists.


Meet Shay!  During her High School years she attended the Lehigh Career & Technical Institute from 2008-2012 and has been a licensed cosmetologist since 2012.  Shay has also attended classes to help her Perfect The Brazilian Blowout.  Her favorite style to work with is curly hair, she enjoys doing drastic haircuts and applying color to hair as well.  In her free time she gets her Zumba classes in and loves anything that keeps her out in the sun on a beautiful, sunny day.

Get in touch with us to make an appointment with Shay and check out her amazing skills for yourself.


Jesenia is another incredible asset to our team at Truth Beauty Salon.  Click the button to make an appointment!


Owner of Truth Beauty Salon

My name is Denise and I am the salon owner as well as a stylist at Truth Beauty Salon.   I’ve been in this industry for 17 years, started by attending Allentown School of Cosmetology and have been a licensed cosmetologist since 2003.  I never imagined I’d own a hair salon until my last job was relocating and my boyfriend pushed me into opening my own place.  With his help we opened Truth Beauty Salon. I love my team, we keep up on our education and new trends by attending classes. I have also taken classes at the Redken Exchange in NY as well as Matrix classes. I am also Brazilian Blowout certified.  I look forward to meeting you soon, reach out anytime if you have any questions or concerns or even just to say hi!


Meet Marylou, our most experienced team member that’s been doing hair for 30 years now!  Her favorite part of her job is perms and cuts of all kinds.  Just like the rest of the team she also keeps up on her education by taking Matrix and Redken Classes.

Get in touch with us to make an appointment with Marylou.

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